Property & Casualty Insurance — Brochures
These four-color pieces focus, on topics of keen interest to clients and prospects, are the ideal complement to a strategic marketing communications program.
Auto Insurance
How to Reduce Costs and Stay Covered
Originally, auto insurance was created to protect drivers against accidents with horses! Today it serves many more purposes, including coverage for accidents involving other vehicles, or property. This brochure addresses the basics of auto insurance, covering issues such as coverage for property damage, liability, and medical expenses. Inform your clients and prospects of the factors that may affect their auto insurance rates, such as age, safe driving records, area of residence, and the type of car they drive. This brochure can help send them on the road to sufficient coverage.
Appraising Your Prized Possessions
The Proper Ways to "Insure" Protection
Television shows featuring auctions and appraisal fairs have ushered the art of appraising into the limelight. While appraisals occasionally lead to surprising discoveries, this brochure outlines the value of an appraisal for insurance, estate planning, and tax purposes. It also discusses how to find and hire an appraiser, as well as what to look for in a written appraisal. What your clients and prospects cherish as "priceless" may have a price tag that can help them plan their financial futures.
Disability Income Insurance
Can You Really Afford to be Out of Work?
Help your clients and prospects plan for the unexpected. Between the ages of 35 and 65, a person has a 30% chance of suffering a disability lasting three months or more. While health insurance may take care of medical needs, it will not replace lost income. This brochure will help your clients and prospects realistically assess their possible sources of disability income, including government programs and employer-sponsored plans. Introduce them to the benefits of disability income insurance. Through an in-depth discussion of coverage options and policy features, they can learn more about getting the coverage they need, before they need it.
Dangers in the Home
Do You Know the Hidden Hazards?
Invisible. Tasteless. Odorless. Toxic. These are just a few features of potential hazards in homes across America. This brochure outlines the dangers of lead, carbon monoxide, radon, asbestos, and mold in the home, as well as safe steps to take should they be found. Help your clients and prospects learn more about these hidden toxins, as well as how to reduce or prevent exposure.
Fender Benders
If You Were in an Accident, Would You Know What to Do?
Each year there are millions of motor vehicle accidents. Help your clients and prospects prepare for the possibility of being involved in an accident. This helpful reference guide fits neatly in the glove compartment and outlines ten simple steps to take in the event of an accident. A "fill-in-the-blank" checklist serves as a reminder of important information to gather and questions to ask. In addition to tips on accident prevention and how to avoid staged auto accidents, this brochure emphasizes the importance of sufficient insurance coverage.
Funding Higher Education
Is Your Strategy Sufficient to Cover All College Costs?
Ben Franklin once said, "An investment in knowledge pays the best interest." Whether your clients and prospects are planning for their own education, or their children's, proper planning can help fund the search for knowledge. This brochure outlines tools and strategies for saving based on educational goals and time horizons. Introduce your clients and prospects to popular savings vehicles, as well as helpful education tax credits and deductions. Starting now may save them money later.
Home-Based Businesses
The Best Ways Working at Home Can Work for You
Millions of Americans work at home, but how many are aware that their homeowners insurance is not designed to cover their home-based business? Help your clients and prospects prepare for the possibility of property damage, income loss, business interruption, liability, and disability. This brochure offers guidelines for creating an exclusive workplace, securing adequate and appropriate insurance coverage for property and liability, as well as disability income and auto insurance. Proper coverage can help ensure that their independent home-based endeavor works best for them.
Homeowners Insurance
Does Your Policy's Coverage Match Your Needs?
For many people, their home is their largest asset, and obtaining a homeowners insurance policy is the first step they take toward protecting it. This brochure outlines the basics of homeowners insurance, including personal property and liability coverage. Educate clients and prospects about weather-related risks, generally covered perils, and typical policy exclusions. Also emphasized is the importance of determining the need for flood insurance, taking inventory, and keeping a policy up-to-date. Help your clients and prospects learn more about homeowners insurance and how it can work best for them.
Identity Theft
How to Avoid the Nightmare and Protect Your Good Name
While once a virtually unknown crime, the National Association of Attorneys General reports that between one-half and three quarters of a million people are now plagued by identity theft each year. This brochure provides insight on how it can happen, offers prevention and protection tips, and suggests steps to take if it does happen. Identity theft can be financially, as well as emotionally, devastating. Help your clients and prospects understand that a strong offense can be the best defense against identity theft.
Insuring Your Business
Are You Prepared for the Unexpected?
There are two risk exposures any business owner can ill afford to overlook: property loss and liability loss. This brochure offers business owners guidelines for assessing their risk exposure, as well as securing adequate insurance coverage. In addition to property and liability coverage, help clients and prospects in search of the most complete protection prepare for the possibilities of business interruption, disability, and the loss of key employees. A comprehensive plan covers all contingencies.
Long-Term Care Insurance
How Long Could You Pay for Care Without It?
How can we know what the future will bring? It is especially difficult to face the prospect of our own failing health, or that of a loved one. The U.S. Department of Health and Human Services predicts that 43% of individuals over the age of 65 will ultimately require some form of long-term care. This brochure outlines the funding limitations of Medicare and Medicaid, and explores long-term care insurance as an increasingly popular funding option. Your clients will learn about possible policy features, including potential coverage for nursing homes, assisted living/residential care facilities, and home-based care. While they might not know what the future holds, your clients and prospects can hope for the best, and plan for the worst.